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It's the marketer's job to make your phones ring in the most cost-efficient manner possible. Below are examples of how marketers have reduced campaign costs and increased marketing ROI with Verified Ad.
- Measure the effectiveness of each advertising medium and eliminate ineffective campaigns
- Identify the Best Customers and lead source
- Compare and Test Different Advertising Strategies
Measure the effectiveness of each advertising tactic
Verified Ad measures the effectiveness of your advertising by separately tracking/recording the number of calls generated by different advertising campaigns. Marketers then use Verified Ad to quickly and accurately determine which methods are most economical. The right combination can save thousands of dollars each week.
Identify the Best Customers and lead source
Companies rely on Verified Ad to get a clear, unbiased picture of who's calling. Different advertising venues generate different types of clientele. Using Verified Ad allows companies to identify their "favorite client types" and focus on the advertising medium that generates what you consider your best customers.
Compare and Test Different Advertising Strategies
Verified Ad clients increase response rates by testing aspects as fundamental as mail format, offer, discounts, price, media placement and timing. An incremental gain of just .02 percent in response rate can improve revenue by thousands of dollars.
How it works
- A local or toll free phone number is issued and used in your advertisement. Each advertising medium is issued its own specific phone number.
- The intended audience see's the phone number and gives you a phone call.
- Invisible to the customer, the phone call is forwarded to your business and the call is recorded.
- Once the call has been initiated Verified ad will track the following:
- Time of call
- Caller ID information
- Answered calls, Missed calls, if the call went to Voicemail and Length of call
- All call information is uploaded immediately to your custom administrative page. A representative of your company can then review all of the call summaries, inbound calls, associate sale volumes, assign the calls to representatives and much more. Real time reporting lets you know how your staff is handling inbound calls.
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